The road to combat counterfeiting and diversion is difficult. Legislation and enforcement are often protracted, costly, and difficult to enforce. Pre-printed secure packaging often requires a large investment and ends up being discovered and copied. At the same time, the costs of counterfeiting and diversion are high: damage to brand value and trust, difficult channel partnerships, increased debt, and loss of revenue and profits.
Take action and follow these steps to ensure your brand is protected.
Choose an effective way to audit your product
Monitoring your supply chain is a fundamental way to protect your brand. With Smart Coding, you can set up and perform simple checks in your supply chain system. These inspections can include shipment barcode verification, encoding audits, and routine reporting, each of which is very cost-effective and simple to operate. Integrating software into your digital coding system can improve supply chain visibility and alert you to poor diversion practices.
Add smart coding to your products
Both overt and covert coding solutions are highly efficient and cost-effective options to help ensure that your products are identified, tracked and verified throughout the supply chain. Simply printing a batch or production lot code on a product is the first line of defense, and Smart Coding also adds an extra layer of protection through visual or verification security features.
Establish a multi-layered brand protection system
A solid multi-layered brand protection strategy may include packaging design, smart coding, and product tracking software. A multi-story solution doesn't have to be complex, and it doesn't have to be built in a day. Implement only a subset of the systems that are needed for the supply chain. With a variety of different brand protection software and digital coding technologies, it's easy to create custom packaging solutions that can be updated over time to help keep your brand at the forefront of the industry.
Implement the solution with your current system
Integrate your digital inkjet printer into a supply chain tracking solution that can be monitored as needed. With the right tools, you can have more control over your supply chain and help stop illegal practices by counterfeiters or unauthorized retailers. Brand protection systems also offer other marketing benefits, such as new and innovative ways to connect with customers.
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