With a combination of advanced digital coding solutions and integrated tracking software, you can view your supply chain on a daily basis and spot counterfeiting and diversion instantly. The combination of coding technology and software is the best way to minimise the cost of counterfeiting and diversion.
Smart coding
Enhance the base production lot number or lot code by using algorithmic software to change and verify specific characters in the code, making it more difficult for unauthorized parties to copy the code.Typically, use the same digital coding technology you use today to generate unique individual product codes for each product on the production line.
Preventing counterfeiting and diversion is not an easy task. Players in the "grey market" and "black market" often resort to all sorts of extreme measures to copy or resell your products for high profits. However, smart coding can make it easier for authorized suppliers to guarantee the authenticity of their products. Printing a permanent production lot number or lot code somewhere on a product is the first step in brand protection. Smart Coding improves the security of basic production lot numbers or lot codes by changing and verifying specific characters in the code, making it more difficult for unauthorized parties to copy them.
Public coding
Sophisticated packaging coupled with long-lasting, high-quality visible codes gradually build brand trust and prevent codes from falling off.The perfect public code is durable and prevents unauthorized parties from removing it. Laser marking systems can provide high-quality, permanent codes on a wide range of package types.
Laser marking systems work by using radio frequency signals to electronically excite carbon dioxide (CO2) inside the laser tube to produce a laser beam. When a laser beam is focused or directed to the surface of the packaging material through a series of galvanometers and a lens, the beam is absorbed and heat is generated. The character trajectories can be completely carved out by means of a coded code of controllable laser beam markings.
Concealed coding
Concealed coding adds an extra layer of security and protects sensitive information from leakage. Consumers can't see covert codes, but distribution channel partners can read them with dedicated readers.
Ultraviolet (UV) and infrared (IR) inks
Invisible fluorescent inks serve as a discreet solution for coding and tracking products in the supply chain, creating discrete fluorescent codes and brand messages that are only visible under UV or other high-frequency lighting conditions.
UV and IR ink codes can be printed using both continuous inkjet and thermal inkjet technologies, making them easy for channel partners to read with their existing vision technology. Concealed coding is also an ideal solution for packaging with limited packaging "space" or packaging with important brand information.
Supply chain visibility
Clearly printing barcodes and aggregating product information on shipping boxes enables product tracking and ensures supply chain efficiency. Combined with Videojet software, authorized retailers can electronically record receipt information and provide you with more reliable supply chain visibility when a shipping container barcode is scanned. With software, the movement of every product, box and shipping box can be continuously monitored throughout the supply chain. This aggregation process is enabled by adding and verifying smart codes at every step of the packaging process and verifying products without opening the shipping container. And by coding on the outside, you don't have to look inside the box for clear identification.
Adding barcodes, logos, and professional distribution information to shipping boxes can increase the confidence of distribution partners and help prevent unauthorized merchandise from entering legitimate retail channels.
With case coding, all product movements throughout the supply chain can be effectively identified, traced, inventoried, and tracked. Supply chains can effectively curb the egregious practice of counterfeiting or diversion, preventing legitimate retailers from accepting unauthorized goods by using authorization information in barcodes for simple verification.
Software
The software interface ensures that all products are tracked throughout the supply chain, providing all traceability information from production to distribution. With the combination of advanced coding technology and integrated software solutions, you can see the location of every product you produce on a single screen.
Authentication and interaction
Encourage channel partners and consumers to register for public codes online to confirm product authenticity and promote brand engagement. It also helps to provide brand protection, enabling various branding and loyalty programs.
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